The Brief

Maison Crivelli's owner travelled to Manchester personally tp celebrate a Selfirdges exclusive Cuir Infrarouge, a rare move for a luxury fragrance founder. The brief was high quality event photography plus a short video capturing the community around the brand and the owner engaging directly with customers, teaching people about the perfumes and selling bottles himself. Colour grading needed to be bright and contrasty, matching the bold and electric visual identity of Cuir Infrarouge.

The Benefit

A founder showing up in person is a story worth telling on its own. It tells customers the brand actually cares about the market it's in, not just the sales it makes. Content like this works long after the event ends too. It builds social proof for future campaigns and gives people a reason to show up next time, and when people show up to these things, they tend to buy. More footfall at launches usually means more sales on the day, which is the whole reason brands do them in person in the first place.

The Deliverables

• Event photography across the Selfridges Manchester activation

• Short-form video capturing the atmosphere and founder interactions

• Colour grade matched to the Cuir Infrarouge campaign tones

• Content built for brand archive and social use

Luxury fragrance launches and founder appearances all come with the same challenge, capturing the moment without it feeling staged. Worth thinking about early if something similar is on the horizon.