Cupp Bubble Tea.
Client: Cupp Bubble Tea | Deliverables: 1 promo video

The Client
Cupp is a bubble tea brand with a clear identity. Good product, good atmosphere, and a visual appeal that does a lot of the heavy lifting if you shoot it right. They needed a promo video that showed off what they do and made people want to come in.

What We Were There to Capture

The drinks, the variety, the feel of the place. Bubble tea is inherently visual, the

colours, the textures, the layers in the cup. Our job was to make sure that came across on screen in a way that felt genuine rather than staged.

One day on location. We kept it straightforward and focused on getting the right shots, the ones that would actually do the work in the edit.

How We Work

This one lived in the edit. The shoot gave us the ingredients but the story came together in post. The pacing, the way the drinks were revealed, the rhythm of it all, that's where the promo found its personality. Sometimes the most effective thing you can do is get clean, considered footage and then let the editing tell the story.

Delivered

One promo video. Shot in a single day and built in the edit to show off the quality of the product and the vibe of the brand. Simple brief, delivered properly.